About SalesLay

Our story

SalesLay was founded with a simple observation: most lost deals aren’t truly lost. They slip away because of timing, missed follow-ups, or lack of visibility. We saw sales teams drowning in CRM data but still losing opportunities that could have been saved with the right signal at the right time.

We built SalesLay to sit on top of your existing CRM and HubSpot data. Our platform analyzes deal health, identifies deals worth reopening, and powers automated yet personalized outreach so your team can focus on closing instead of chasing.

Today we serve sales teams and revenue leaders who want to turn pipeline visibility into pipeline recovery—without adding another disconnected tool or manual process.

Our mission

Our mission is to give every sales team the tools to recover lost opportunities and build stronger customer relationships through timely, personalized outreach. We believe that with the right intelligence and automation, reps can spend less time on guesswork and more time on the conversations that win deals.

We’re committed to building a product that respects your data, integrates with how you already work, and delivers clear ROI through recovered revenue and improved win rates.

Who we serve

SalesLay is built for modern sales organizations that use HubSpot and care about pipeline hygiene. Our customers include inside sales teams, SMB and mid-market revenue leaders, and anyone who wants to:

• Identify at-risk or stalled deals before they go cold
• Automate follow-up sequences without losing a personal touch
• Get a clear view of which deals are worth reopening
• Improve forecasting by understanding true pipeline health

Whether you’re managing a small team or scaling outbound and inbound motion, SalesLay is designed to fit into your workflow and amplify your existing CRM investment.

What we value

• Transparency: We’re clear about what our product does, how we use data, and how we price. No dark patterns, no data selling.
• Integration-first: We enhance your existing stack instead of replacing it. HubSpot stays the source of truth; SalesLay adds the recovery layer.
• Outcomes over activity: We measure success by recovered revenue and improved win rates, not just emails sent or tasks completed.
• Privacy and security: Your pipeline and customer data are yours. We follow best practices for security and compliance and document them in our Privacy Policy.